You Can Afford To Advertise On TV
This has been a medium that I’ve been watching for a while. As a huge fan of web video, I think that we’re just scratching the surface in terms of how far web video is going to go.
Is the world of search marketing dead? No…but but the world of search engine optimization and search marketing in the traditional sense is dying, you can count on that. The era of 10 blue links on a page isn’t long for the online world… it won’t be around for as long as you think because people have sought out more trustworthy sources to supplement their information seeking needs.
Just last week Facebook surpassed Google in terms of absolute traffic and trusted news readers.
I use Google AdWords regularly for a number of online ventures and have found it to (still) be a great way for getting traffic. However, TV remains the king of big time advertising. The difference is that you can afford to advertise on TV now, through Google’s massive media purchases.
Google has figured out how to act as an aggregator for TV advertising, passing the benefits and accessibility on to you as the consumer, while taking another slice of the advertising spend – furthering Google’s income statement with 90+ % revenue coming from advertising.
Don’t believe me? Fine…watch this video:
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One of our las vegas chiropractors was interviewed in a short video interview and it helped our business a lot.
You make a great point about the power of television.