Microsoft Tricks People Into Confessions about Vista
While at the same time creating some pretty good video content for their site called the Mojave Experiment. Users are asked to candidly rate Vista, whether they would upgrade to it, etc., and the responses are overwhelmingly negative.
Then they show people a “new” operating system called “Mojave” and asks them to respond to it. The website then shows the same people favorably responding to the operating system.
At the end of the clip, they tell the users that the software is in fact Windows Vista and the responses are actually quite entertaining because you know it’s coming.
Then you’re prompted to learn more, buy it or visit the Vista website. No big surprise there.
I really liked this video and the way Microsoft is marketing it because it’s real and it does a very good job of showcasing business people like you and me going through the same reactions we probably would.
From a pre-sell perspective, this type of marketing does a killer job of helping to eliminate the fear, uncertainty and doubt that comes with any new product. This is very useful and goes a long way to accelerating sales.
Lastly, I think this video site is a model for others who want to market just about anything on the web because it’s real, it’s behind the scenes and it’s video based. It show cases where I think the web is going – using video to compel you to act, with very little text.
Check it out here.
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