Brooks Van Norman is a conversion marketing consultant who teaches how to profitably and consistently attract your ideal customer without cold calling or content marketing.
Brooks is the creator of The Unfair Advantage, a marketing method that attracts qualified buyers with targeted messaging.
About Brooks Van Norman
Three Reasons You Should NOT Be Here:
Hi, I’m Brooks Van Norman.
You know the funny thing about these “about me” pages is that they always seem to be written in the third person… but they’re actually written by the person who owns the site.
What’s up with that?
So, after trying that a few times, I gave up on that weird approach and just wrote this page like I’m writing a letter to a good friend.
Because in many ways, it actually is.
So what do you want to know about me? I’m 46 years old and live in British Columbia, Canada with my wife and three cats.
That’s probably not the stuff you’re looking for.
What you’re probably asking, is something like, “Is this guy worth my time?”
For most people, the answer is NO.
I can not fix your business overnight.
For some reason, people seem to think that because we live in the digital age, they can simply press a few buttons and magically start generating more revenue and higher profit margins instantly.
But I get it.
Actually, it's taken me more than 10 years to figure this stuff out.
Helping the right clients profitably improve their customer-getting capabilities - that's my main focus. I also run my own video animation business called Hot Pepper Videos. It produces a strong, stable income - but took lots of work, frustration and perseverance to get it there.
… and still takes effort to keep it running.
Which brings me to my next point...
If you’re not prepared to make the commitment of about TEN TIMES more effort than you’re expecting to make YOUR business successful, I’m probably NOT your guy.
If you’re not willing to advertise and think cold calling is the answer, you’re not going to enjoy my stuff.
Just so we’re clear, I do not sell advertising, promote cold calling or email spamming a list of “target” prospects who haven't opted into your list.
I also don't waste my time with "search engine optimization".
Here’s why I’m telling you all this:
There are too many people out there hyping 'content marketing', 'social selling', chasing down 'target accounts' and trying to trick the search engines into getting their website onto page one of Google.
Do those things work?
Are they scalable or aligned to how people actually buy things today?
If you want to use those outdated tactics… your business isn't going to survive because you’re going against how people buy.
I know this because I used to do those things myself until they were no longer effective.
They are now a waste of time.
If you want to waste time, watch tv.
It’s more fun.
If you’re looking for an “easy, quick way”, I don’t want to work with you.
It’s just important that you understand what I’m saying here.
When I hear a prospective client ask me, “What’s the easiest way?”, what I’m really hearing is, “I’m not fully invested in the the long term success of my brand and my business… and therefore I don’t care about my customers.”
And all that just translates into “I just don’t want do much work.”
Here’s the deal, getting things right in any business so you’re crushing it every day is HARD WORK.
But when it’s all up and running just like you imagined, it is amazing - with highly qualified buyers consistently choosing your business, generating more revenue and healthy profits for you quarter after quarter.
It's like a machine you can count on to produce the results you always wanted.
But building that machine that takes commitment, FOCUSSED WORK and discipline to maintain.
Are you still here? Good.
Here's What You Can Expect From Me:
- Actionable knowledge and strategies you can use to get better customers, right now, for free… which will be followed by:
- Direct sales pitches.
Yes. Direct sales pitches.
Can you believe I just stated you can expect direct sales pitches from me?
Why wouldn’t I warn you?
Let’s be honest with each other - I’m a marketing strategist and I make money when people buy my services and products. So I am going to try and sell you something and I’m not going to be sneaky about it.
That’s why it’s called Direct Response Marketing.
The good news is the way I sell is ALWAYS preceded by highly valuable strategies that you can use immediately.
Of course the basic idea here is that you’ll say, “This guy’s free stuff helped me, I wonder how much more value I can get if I try his paid stuff and work with him directly?”
I call it the “Show People You Can Actually Help Them By Actually Helping Them” trick.
Works great! Nearly every successful company in the world does it too.
It’s called THE FREE TRIAL.
So How Will I Know If Your Stuff Is Any Good?
The smartest thing you can do right now is just get some of my free stuff: Check out my blog. Attend my next webinar.
If you like it, you’ll probably benefit from my services too.
If you don’t like it, you probably won’t enjoy working with me.
I thought these pages are supposed to be about me and all my accomplishments, education, certificates and experience?
Well, here’s the thing - every single client I’ve ever worked with NEVER asked about any those things. Not one.
What you should be asking yourself about me is ONE question:
"Can this guy help me?"
But since you asked, here’s a brief history of my business experience.
I started my professional sales and marketing career in 1999 selling reporting software for a company that doesn’t exist any more (it got bought by a bigger company and then that company got bought by an even bigger one).
There, I pushed hard to become one of the top sales people, while acquiring valuable sales and marketing skills that helped me sell lots more software. Then, I went on to teach their dealer network what I was doing to be so successful and taught them how to grow their line of business.
For over 10 years now, I've been a self-employed sales and marketing consultant and have helped my clients generate over $50 Million in incremental revenue.
I've also built multiple businesses online.
Some worked, some didn't.
Examples include a sales training program I wrote on how to sell high ticket enterprise software and fee-based video guides on how to buy luxury cars.
My childhood dream of becoming an actor was dashed when the writers went on strike and there was nothing but "Reality TV" for years.
Never one to give up on a dream, I combined my love of great story telling with digital animation and started making animated movies for companies. These little movies are called "Explainer Videos" and they really helped my customers sell more products and services.
Today, my video production business is thriving and continues to acquire profitable customers every month - because of the conversion marketing machine I built for it.
This result is what I want for you.
Because I've learned how to spend a dollar and turn it into five, ten and even fifteen dollars, my video business keeps growing in a HIGHLY COMPETITIVE market.
Turning advertising into profit is the safest, most lucrative and reliable way to build a business.
We live in the most incredible time in history because if you have the right knowledge, you can use advertising to precisely and predictively build your business.
Showing other business people how to consistent get better customers with my knowledge energizes me more than anything, because I love seeing my clients dominate and leave their struggles behind.
To consistently increase your bottom line, you just have to get reasonably good at two things:
1. Advertise to the right audience.
2. Turn qualified buyers into lucrative customers.
Just those two things.
To serve all the customers as you want ...nothing else matters.
Here’s What I Will Help You With:
The main thing I’m here to help you with is learn how attract the ideal customer to your business, so you can turn advertising into profit.
The way I do that is by showing you how to use direct response marketing to get qualified buyers choosing you over the competition.
The benefit is being able to serve more perfect customers who need your help right now.
The outcome is more profit from improved performance with digital advertising and website conversion.
The result creates raving fans of your business, while creating more profit.
It's truly win - win.
Because when you better align your business with your ideal customer, it’s literally like having an unfair advantage in your marketplace.
It’s why I call my method “The Unfair Advantage”.
In my opinion, it is the Holy Grail of sales and marketing today.
Here's My First Sales Pitch To You:
Go to my blog and read one of my articles.
If you like it, please sign up for my next webinar.
If you find it helpful, consider buying my services when I make you an offer.
Thank you for taking the time to read this page, now let’s get to work!
Brooks Van Norman
Join My Next Webinar:
Secrets To Attracting The Ideal Customer With Digital Advertising